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Matt Rizzetta, CEO, North 6th Agency: THE 30 MOST VALUABLE LESSONS LEARNED OVER NINE YEARS OF ENTREPRENEURSHIP

1. Understand that careers and companies are nothing more than bets youre making on each other. Ask yourself if youre betting on a winner. Companies will ask the same question about you.
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PR Measurement Is More Than Just a Report Card

Reporting the data from a communications campaign is more than just writing up a tally of various metrics. >>>

The brilliant phrase list every communicator should tape to their wall

1, Wise men speak because they have something to say; fools because they have to say something. (Plato)
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BMW replaces Sony on top of EU reputation ranking

A survey by the consultancy Reputation Institute has found that BMW is the company with the strongest reputation across the EU`s five largest economies. >>>

Busting 5 modern myths about PR

Steve Barrett
Why there`s usually another side to every PR trend or story. And why the list isn`t everything.
I have no desire to be perceived as a modern-day King Canute, desperately trying to hold back the passage of progress.
>>>

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