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Lessons for PR Pros From the Michael Cohen-AT&T-Novartis Incidents

Red in PRnews
Steven Pike
Media eruptions over brands dealing with attorney Michael Cohen reveal that companies continue to stumble when handling reputational crises.
Disclosures that AT&T and Novartis Pharmaceuticals paid Cohen for vague consulting services set off predictable concerns and accusations about lobbying, influence peddling and pay-for-play in the current presidential administration. The companies gave equally predictableand regrettableresponses that dug their holes even deeper.
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Matt Rizzetta, CEO, North 6th Agency: THE 30 MOST VALUABLE LESSONS LEARNED OVER NINE YEARS OF ENTREPRENEURSHIP

1. Understand that careers and companies are nothing more than bets youre making on each other. Ask yourself if youre betting on a winner. Companies will ask the same question about you.
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PR Measurement Is More Than Just a Report Card

Reporting the data from a communications campaign is more than just writing up a tally of various metrics. >>>

The brilliant phrase list every communicator should tape to their wall

1, Wise men speak because they have something to say; fools because they have to say something. (Plato)
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BMW replaces Sony on top of EU reputation ranking

A survey by the consultancy Reputation Institute has found that BMW is the company with the strongest reputation across the EU`s five largest economies. >>>

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