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The brilliant phrase list every communicator should tape to their wall

1, Wise men speak because they have something to say; fools because they have to say something. (Plato)

BMW replaces Sony on top of EU reputation ranking

A survey by the consultancy Reputation Institute has found that BMW is the company with the strongest reputation across the EU`s five largest economies. >>>

Busting 5 modern myths about PR

Steve Barrett
Why there`s usually another side to every PR trend or story. And why the list isn`t everything.
I have no desire to be perceived as a modern-day King Canute, desperately trying to hold back the passage of progress.

Defining The Future Of Public Relations

It`s time to bring PR practices up to speed and get ahead of the curve.
By Jarone Ashkenazi
Sending pitches and press kits began as early as our entrance into the 21st century, and these practices, along with the latest phenomenon of contacting journalists over social media, have come to be a major part of public relations.

7 underrated skills every PR newbie needs

By Jessica Malnik, PR Daily
In an ideal world, nascent PR pros and neophyte journalists should know how to do a variety of things before they walk across the stage and get their diplomas.
Theres no need to be an expert in everything, but it helps to have some familiarity with a variety of tasks and programs. As someone whos been in the workforce for a few years now, I offer seven underrated skills that all aspiring PR pros and journalists should have:

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