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PR Measurement Is More Than Just a Report Card

Reporting the data from a communications campaign is more than just writing up a tally of various metrics. >>>

The brilliant phrase list every communicator should tape to their wall

1, Wise men speak because they have something to say; fools because they have to say something. (Plato)
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BMW replaces Sony on top of EU reputation ranking

A survey by the consultancy Reputation Institute has found that BMW is the company with the strongest reputation across the EU`s five largest economies. >>>

Busting 5 modern myths about PR

Steve Barrett
Why there`s usually another side to every PR trend or story. And why the list isn`t everything.
I have no desire to be perceived as a modern-day King Canute, desperately trying to hold back the passage of progress.
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Defining The Future Of Public Relations

It`s time to bring PR practices up to speed and get ahead of the curve.
By Jarone Ashkenazi
Sending pitches and press kits began as early as our entrance into the 21st century, and these practices, along with the latest phenomenon of contacting journalists over social media, have come to be a major part of public relations.
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